PA Betting Services, one of the UK’s leading and most prolific providers of sports editorial content, will launch a comprehensive interactive betting content package for every match in Qatar to inform, entertain and encourage betting before and during the match.

Known for providing national and international editorial content to the gaming industry, the team is excited to partner with EngageCraft on an industry-first collaboration that leverages the market-leading Touch platform to create visual interactions that encourage user engagement, generate organic growth and improve retention through social media, while capturing what’s available later user data for further insights.

Its team of seasoned content creators have turned to the World Cup as the demand for interactive gaming and gaming content continues to grow. Three core packages (Go, Pro, and Ultimate) cater for every need, including imagery from alamy and live matchday data via the PA Betting Services Football API.

Eugene Delaney, Director of Gaming Services at PA, said:

“As part of our content investment, we are delighted to deliver a market-leading product to support this year’s World Cup in Qatar. The PABS content creators have delivered a range of special Packages. The goal is to drive consumer engagement and engagement, and we’re confident we can deliver on that.”

Damon Russel, Director of EngageCraft said: 

“We are proud to be working with PA Betting Services, to create new integrated product and packages for the World Cup.  Our Touch platform will provide interactive engagements, tailored for each client, while also generating new first-party data and insights.”